WitsbbFully Launched in Australian Chain Pharmacies, Deepening the International Standard of "Non-allergenic" Infant Nutrition Products
WitsbbFully Launched in Australian Chain Pharmacies, Deepening the International Standard of "Non-allergenic" Infant Nutrition Products
Blog Article
Recently, Australian infant nutrition brand Witsbb's "non-allergenic" vitamin D3 and "non-allergenic" vitamin AD products have been fully sold in many well-known pharmacies in Australia, which has broadened more convenient offline purchase channels for consumers. It is known that these pharmacies are all branches of famous Cincotta Discount Chemist and Priceline Pharmacy in Australia.
In the new era, parents are deeply concerned about the health of infants and young children, and the concept of "refined" parenting is widely spread around the world. According to the data of "2024 Global Maternal and Child Products Market Insight Report", the Asia-Pacific region leads the maternal and child products market, with a share of more than 40%, among which the demand for high-end products in developed countries such as Australia has increased significantly. This not only brings unprecedented development opportunities for efficient, safe and professional infant nutrition, but also provides a broader stage for brands like Witsbb.
Join forces to open up international standards with the mode of "product+channel"
According to the research of SCI journal Global Prevalence of Pediatric and Adult IGE-mediated Food Allergies, the global infant allergy rate continues to rise, and food allergy has gradually become a new sensitization trend besides common allergens, which has promoted the deepening and upgrading of the concept of "non-allergenic".Specifically, the "non-allergenic" stage 1.0 focuses on the situation that the total allergy rate of eight common allergens exceeds the food allergy rate; The "non-allergenic" stage 2.0 includes more allergens, which provides more strict allergen isolation measures for allergenicbabies, especially for allergenicbabies in China.
As a comprehensive dietary nutrition supplement brand under Forestpark, an Australian enterprise, Witsbb has been insisting on researching "non-allergenic" formula since it entered the China market in 2019, and has won wide recognition from China official media and consumers such as Xinhua News Agency and CCTV News. Its "non-allergenic" formula has been upgraded from 1.0 to 2.0, from not containing eight common allergens specified in GB7718-2011 national standard to not containing dozens of common food allergens. The best-selling of "non-allergenic" products in two major chain pharmacies in Australia is an important milestone for Witsbb to expand its international channels based on its excellent product strength.
It is understood that Cincotta Discount Chemist is one of the oldest community chain pharmacies in Sydney, which is famous for its rich product selection and professional pharmaceutical services; Priceline Pharmacy is one of the largest and most famous chain pharmacies in Australia, with more than 500 stores all over the country. Both pharmacies are equipped with experienced registered pharmacists to ensure that customers can use drugs correctly and manage their own health.
As an important producer of global health products, Australia's regulatory system is extremely strict. The Therapeutic Goods Administration (TGA) ensures the product quality through measures such as "single approval", "traceability" and "irregular spot check". Under the strict supervision of TGA, Witsbb's "non-allergenic" products have successfully passed the quality inspection and become the trusted choice of countless families.
Colleen, a pharmacist with more than 20 years' experience in pharmacy in Australia, said: "The key to baby health is prevention, especially for babies with allergenic constitution. To supplement nutrition safely and effectively, we should first avoid common foods that are easy to cause baby allergies. " The period from 6 months to 6 years old is a period when the baby's resistance is relatively weak, especially the baby with allergenic constitution, which needs special attention to nutritional supplement.
Deeply cultivate in China’s market and return with "non-allergenic" products
As the second largest economy in the world, China has been the first choice market for major overseas brands since ancient times. The successful holding of China International Import Expo in 2024 (hereinafter referred to as "China International Import Expo (CIIE)") once again verified the importance and influence of China on the global trade stage. KPMG's latest report "Ten Macroeconomic Trends in 2025" states that China's huge market potential and its key position in the global supply chain still attract a large number of foreign investors to maintain and deepen its layout in the China market.
"We feel the potential of the China market and look forward to in-depth exchanges and discussions with more China consumers." Witsbb, head of Chinese market, said in an interview with CCTV news in China International Import Expo(CIIE). In recent years, Witsbb has been selected as one of the top S100 treasure brands in the world for "Scientific Parenting" track by virtue of its outstanding performance in China market, and won many awards and honors at home and abroad.
At present, the infant nutrition market presents a diversified and refined development trend. Under this background, Witsbb has successfully launched a series of products such as "non-allergenic" calcium, iron, zinc, vitamins, DHA, probiotics and so on with its deep accumulation and continuous innovation in the field of infant nutrition. These products not only undergo strict raw material screening and production process control, but also ensure balanced and efficient absorption of nutrition through scientific formula design. The presence of two major chain pharmacies in Australia is precisely Witsbb's accurate grasp and positive response to the international market demand.
In addition to the best-selling "non-allergenic" vitamins AD and D3, Witsbb's recently launched new product "Elderberry Little Blue Shield" has also been well received. This product adheres to the "non-allergenic" formula and adds a new generation of high-standard immune formula. Witsbb CMO YOYO in Chinese Market said, "We know that every parent wants their baby to grow up healthily, so we keep innovating and strive to bring better products to more allergenic babies. The launch of the small blue shield of elderberry is another practice of our commitment. "
Witsbb, born in Australia, has been recognized and welcomed by more and more families with sensitive babies in the China market. With the deepening of China-Australia cooperation, it has now returned strongly with high-quality "non-allergenic" baby nutrition products.The massive sale of Witsbb series products in well-known chain pharmacies in Australia is not only a reaffirmation of the strength of Witsbb brand, but also a good prospect for its future development. With the continuous improvement of consumers' awareness of quality and brand, Witsbb is expected to occupy a more important position in the future market and become a baby nutrition brand trusted by more families.
https://www.witsbb.com.au/